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Subliminal Advertisment Review

By guest | April 25, 2009

subliminal ads

This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why they do it, and how they work.

If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, to local nightclubs, to bakers are using subliminal suggestions in their ads!

These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often your’e not aware of the hidden messages, but they still get interpretated by your mind all the same. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!

These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. The simplest ways to do this is to link the product to sex in the buyer’s mind. This is can be as obvious as using a pretty girl, looking seductive in the ad. But sometimes the message is better hidden, i.e. subliminal.

For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first glance she isn’t visible but she will be registered by your subconscious mind – if you really look at the image you can see the outline of the woman on her side.

 

In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one advert like this won’t do much. However, when these types of adverts are done all the time and regularly refer to the female form they do start to make an impack and the brand gets linked to the female form, and in a way sex. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.

It’s not just Coca Cola using subliminal messages, they can be seen everywhere. For more subliminal advertisementexamples visit our subliminal research page.

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